Versace unveils 1st look of S/S 14 campaign with Lady Gaga

November 27, 2013 (United Kingdom)

courtesy: Twitter.com/Versace Versace, the famed Italian fashion house, has revealed the first-ever look of its much-awaited Spring/Summer-2014 campaign, starring popular American pop-singer Lady Gaga.   Designed under the guidance of Milan-based label’s 58-year-old artistic director Donatella Versace, the yet to be released collection is titled as Lady Gaga for Versace.   The line’s new advertisement, shot by the famous fashion photography duo Mert Alas and Marcus Piggott, showcases the 27-year-old record producer in an elegant, curve-defining, ruched lavender-hued Versace dress, detailed with knotted bandage accents and gilded silver pins.    Known for her outlandish fashion choices, Lady Gaga has earlier been seen sporting Versace dresses in quite a few public and stage appearances, such as in her 2011 music video Edge of Glory, Born This Way concert tour in 2012 and at the just held American Music Awards.   Founded in 1978, the Versace Group designs, markets and distributes luxury clothing, accessories, and makeup and home furnishings.